JP Morgan is one of the biggest names in finance and investment banking, especially around their market insights that are available to thousands of independent financial advisors around their country. They have little to no recognition for the financial vehicles that they have built on those insights. This campaign speaks to those advisors and even the employees that build the financial vehicles as a rallying cry for the industry -- "Let's Make Every Investor Better Off." The campaign was built on the daily and weekly updates of the insights and helped position JP Morgan as thought leader within the industry providing not only immensely valuable insights, but also valuable financial vehicles that are built on those insights. This helped firmly position JP Morgan as a leader in the industry and with the utmost goal of helping investors with their products.